Beckhoff has already been represented in the Czech Republic since 2002 by a distributor and has recorded a continuous increase in turnover in the last ten years. “By establishing our own subsidiary company we will be able to enhance the technical support for our local customers”, says Jens-Olaf Brede, Area Sales Manager at Beckhoff. The strategy of establishing branch offices around the world to gain further market shares has paid off: In 2013, the export share of the worldwide turnover of Beckhoff was 58 per cent. “We have won a number of renowned machine building customers in the Czech Republic and Slovakia. Only with a local presence, however, we have sufficient resources to attend to them more intensively, build up trust in our technology and to tap into new markets”, the Area Sales Manager points out.
Traditional mechanical engineering with an emphasis on the automotive industry and its suppliers dominates the market in the Czech Republic and Slovakia, such as metalworking and processing, as well as the woodworking and packaging industries. “These are also the industries where Beckhoff is already an established automation provider and where we are confident that we have excellent growth opportunities”, explains Jens-Olaf Brede.
“In Tomáš Halva Beckhoff has gained an experienced electrical engineer for the position of Managing Director”, says Jens-Olaf Brede. “Thanks to his many years in sales and marketing at automation companies as well as in business development, Tomáš Halva is very well acquainted with the needs of our local customers, so we are convinced that we have filled the post very well.”
Beckhoff chose Brno, the second largest city in the Czech Republic, on account of its geographical location between Prague and Western Slovakia, which will also be supported from the Czech branch office. “Brno is traditionally the location of many global and local technology enterprises and a centre for automation and mechanical engineering. In addition, we have the possibility to recruit well-trained specialists among the graduates of the Technical University of Brno”, says Managing Director Tomáš Halva, already looking toward future growth in personnel.